The announcement was made at a glamorous awards ceremony in London and attended by more than 1,000 travel industry professionals, including representatives from all leisure travel genres and companies.
Crystal’s managing director Chris Logan said: “We are delighted to receive this award for the ninth time and thank you to everyone who has voted for us.
“These awards reflect the views of happy customers and serve to recognise all that is great about travel.”
The BTAs is an independent organisation, verified by leading global business practitioners Deloitte.
Chief executive Lorraine Barnes Burton added: “Crystal Ski Holidays is to be congratulated on winning the Best Ski & Winter Sports Holiday Company.
“The BTAs is the largest consumer voted awards programme in the world and this year 722,473 votes were cast by the travelling public to determine the winners and to win is truly an accolade and a badge of excellence.”